Operations
- Settlement
- Agent Management
- Operator Management
- Reporting
For a wagering operator, Typhoon has an easy-to-use GUI interface and CRM function, including real-time observation of analysis of system performance and customer behaviour. The configurable Typhoon architecture allows an operator to rapidly exploit new sales opportunities and add new bet types quickly. Typhoon never needs to be shut down – it’s not a batch system on a stop-start daily operational cycle. It operates 24/7, day-in and day-out.
Typhoon can run multiple pools on a single event and lets the operator open and close pools on-the-fly as an event unfolds in real-time e.g. before and after each round in a golf tournament, before and after qualifying in the F1, at various stages of the Tour de France, etc. It also lets an operator add and remove contestants at any stage in real-time.
It also allows operators to vary the way commissions are calculated and taken from the pool for various bet types. Because of the modular design of the Typhoon software new bet types can be easily created and added to the system. Alternative, legacy systems require major re-writes and a lot of testing to add new betting products.
Because Typhoon keeps transactions forever, an operator knows how many times a player has participated in each and every pool. This lets operators observe and analyse player behaviour and reward accordingly. This helps builds brand recognition and differentiates the product. These same facilities underpin the built-in player discipline and protection safeguards that are designed to prevent aberrant behaviour.
This also opens up the opportunity to look at the way punters bet, their history and what they do and don’t like. With this data, one can better understand betting and customer behaviour, send them updates according to their likes and dislikes and actively engage them in further transactions.
